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Survey Results of States Using the Southern Institute Information Outreach Brochures and Videos

Southern Institute on Children and Families; June 1999

Background

In February 1997, the Southern Institute on Children and Families received a grant from The Robert Wood Johnson Foundation to work with 17 southern states and the District of Columbia to improve access to benefits for low income families. As part of the project, the Southern Institute provided technical assistance to 13 states and DC to enable them to replicate the information outreach brochures developed by the Southern Institute through the use of 27 focus groups in Georgia and North Carolina. Florida, Georgia, North Carolina and Tennessee were already using the outreach brochures. The project also developed videos to be used in conjunction with the outreach brochures.

The three information outreach brochures and accompanying videos are:

By November 1998, a total of 14 states were using at least two of the three outreach brochures and these states had also received a small supply of the accompanying videos. Oklahoma and Texas have replicated two of the brochures since the survey, bringing the total states to 16. The District of Columbia is currently working with the Southern Institute to replicate all three brochures. Table 1 in the Appendix shows the states using the Southern Institute outreach brochures as of May 1999.

State Survey Results and Discussion

In November 1998, a survey was conducted of the 14 states using the brochures in order to obtain information regarding utilization of the outreach brochures and accompanying videos. Of the 14 states that were surveyed, 12 provided responses to the "Leaving Welfare for Work Isn’t As Scary As It Seems" brochure and video, the "Have You Heard About Benefits for Working Families" brochure and video, and the "Facts for Employers" brochure and the "Information for Employers" video. Eleven states provided responses to the training video developed to educate local social services staff on the use of the outreach brochures and the videos.

Information Outreach Brochures

Responses to the state survey indicated that the outreach brochures were considered "very useful" overall. The Appendix tables provide information on ratings and comments on the outreach brochures. Some of the major findings are:

Information Outreach Videos

Responses to the state survey show that most states were not using the videos. Only 25 copies of each video were sent to each state without cost. Additional copies were available at $5.00 per video. Tables 8, 9, 11, 12, 15, 16, 18, 19, 22, 23, 24 and 25 provide ratings and comments on the outreach videos.

Three states that made additional copies and distributed the videos provided ratings on the videos. Two of the three states rated the "Leaving Welfare for Work" video and the "Have You Heard About Benefits?" video as very useful, with the third indicating it was somewhat useful. The "Information for Employers" video was rated very useful by one state, somewhat useful by the second state and the third state rated it as not useful.

The Southern Institute conducted additional follow up interviews with states to obtain information on why they were not using the videos. A few states provided the following comments:

Table 24 shows that the training video was being used in only two states (Maryland and South Carolina). Both states rated the training video as very useful. Many states indicated that they were not aware that there was a training video and that the video was not distributed statewide.

On reviewing the results of the survey, the Southern Institute evaluated its procedures on the training video. It was found that the video was not properly labeled as a "staff training" video. It was labeled "Information on Benefits for Working Families." It is likely that although the instructions to states clearly listed the training video, the omission of the word "training" contributed to a misunderstanding on the part of most states that it was intended for use in staff training.

Clearly, the videos presented a special challenge regarding timeliness and distribution. A valuable lesson for other organizations attempting to use videos for eligibility outreach is to recognize that they can become dated quickly due to changes in eligibility criteria. Thus, timely distribution is critical, as is appropriate training on how to use videos. Additionally, it is advisable to conduct follow-up activities to assure proper distribution. Also, clear labeling is very important since it cannot be assumed that instructions will accompany distribution.

Appendix

TABLE 1
States Using the Southern Institute Information Outreach Brochures
as of May 1999
State
Using the
"Leaving Welfare" Brochure
Using the
"Have You Heard" Brochure
Using the
"Facts for Employers" Brochure
Alabama
X
X
X
Arkansas
X
X
X
Delaware
X
X
X
Florida
X
X
X
Georgia
X
X
X
Kentucky
X
X
X
Maryland
X
X
X
Mississippi
X
X
X
Missouri
X
X
X
North Carolina
X
Did not replicate (1)
X
Oklahoma
X
X
X
South Carolina
X
X
Did not replicate (2)
Tennessee
X
X
Did not replicate
Texas
X
Did not replicate
X
Virginia
X
X
Did not replicate
West Virginia
X
X
X
Total
16
14
13
Notes: 1) North Carolina did not replicate for statewide use beyond initial supply provided during the development phase. 2) Although the South Carolina Department of Social Services did not replicate the "Facts for Employers" brochure for use statewide, the Southern Institute provided technical assistance to the South Carolina Chamber of Commerce to replicate the brochure for use with its members. 3) The Southern Institute is currently working with the District of Columbia to replicate all three brochures.

TABLE 2
How Long Have You Been Using the
"Leaving Welfare for Work" Brochure?
State
Using
1-6 Months
Using
7-12 Months
Using More
Than a Year
Not Using the
Brochure
Arkansas
X
 
 
 
Delaware
 
X
 
 
Georgia
 
 
X
 
Kentucky
 
 
X
 
Maryland
 
 
X
 
Mississippi
 
 
X
 
Missouri
 
 
X
 
North Carolina
 
 
X
 
South Carolina
 
X
 
 
Tennessee    
X
 
Virginia    
X
 
West Virginia
X
     
Total
2
2
8
0

TABLE 3
How Long Have You Been Using the
"Leaving Welfare for Work" Video?
State
Using
1-6 Months
Using
7-12 Months
Using More
Than a Year
Not Using the
Brochure
Arkansas
 
 
 
X
Delaware
X
 
 
 
Georgia
 
 
 
X
Kentucky
 
 
 
X
Maryland
 
 
X
 
Mississippi
 
 
 
X
Missouri
 
 
 
X
North Carolina
 
 
 
X
South Carolina
 
X
 
 
Tennessee    
 
X
Virginia    
 
X
West Virginia
 
   
X
Total
1
1
1
9

TABLE 4
Are the "Leaving Welfare for Work" Brochure
and Video Available Statewide?
State
Brochure
Video
Yes
No
Yes
No
Arkansas
X
 
 
X
Delaware
X
 
X
 
Georgia
X
 
 
X
Kentucky
X
 
 
X
Maryland
X
 
X
 
Mississippi
X
 
 
X
Missouri
X
 
 
X
North Carolina
X
 
 
X
South Carolina
X
 
X
 
Tennessee
X
 
 
X
Virginia
X
 
 
X
West Virginia
X
   
X
Total
12
0
3
9

TABLE 5
When is the "Leaving Welfare for Work" Brochure Given to Families?
State
At
Application
At
Recertification
Job
Readiness
Classes
Special
Mailing
Other
Arkansas         County office
lobby
Delaware         Service
locations
and other
community
service org.
Georgia
X
X
X
   
Kentucky         Waiting rooms
Maryland
X
X
X
X
Head Start,
job fairs
community
affairs, health
departments
Mississippi
X
X
X
  Public
appearances
by MDHS staff
Missouri
X
 
X
   
North Carolina
X
X
X
  Use when
speaking to
groups
South Carolina
X
X
    Sent to
families who
inquire about
benefits
Tennessee
X
X
     
Virginia
X
X
    Special events
West Virginia
X
X
     
Total
9
8
5
1
 

TABLE 6
Has Your State Been Able to Print a Sufficient Number of the
"Leaving Welfare for Work" Brochures?
State
Yes
No
Arkansas
X
 
Delaware
X
 
Georgia  
X
Kentucky
X
 
Maryland
X
 
Mississippi
X
 
Missouri
X
 
North Carolina
X
 
South Carolina
X
 
Tennessee
X
 
Virginia
X
 
West Virginia
X
 
Total
11
1

TABLE 7
Have You Updated the "Leaving Welfare for Work"
Brochure for Continued Use?
State
Yes
No
Arkansas
 
X
Delaware
 
X (1)
Georgia
X
 
Kentucky
X
 
Maryland
 
X
Mississippi
X
 
Missouri
no response
no response
North Carolina
 
X (2)
South Carolina
X
 
Tennessee
 
X (2)
Virginia
X
 
West Virginia
 
X (2)
Total
5
6
Notes: 1) Delaware translated the brochure into Spanish. 2) North Carolina, Tennessee and West Virginia reported that they will be updating the brochure.

TABLE 8
Does Your State Have a Sufficient Number of the
"Leaving Welfare for Work" Videos?
State
Yes
No
Arkansas
Not using the video
Not using the video
Delaware
X
 
Georgia
Not using the video
Not using the video
Kentucky
Not using the video
Not using the video
Maryland
X
 
Mississippi
Not using the video
Not using the video
Missouri
Not using the video
Not using the video
North Carolina
Not using the video
Not using the video
South Carolina
X
 
Tennessee
Not using the video
Not using the video
Virginia
Not using the video
Not using the video
West Virginia
Not using the video
Not using the video

Where has the "Leaving Welfare for Work" video been shown?

How have caseworkers reacted to the "Leaving Welfare for Work" brochure and video?

How have families reacted to the "Leaving Welfare for Work" brochure and video?

TABLE 9
Please Rate the Overall Usefulness of the
"Leaving Welfare for Work" Brochure and Video
Item
Not Useful
Somewhat Useful
Very Useful
Brochure  
1
11
Video  
1
2
Note: Nine states did not rate the usefulness of the video.

TABLE 10
How Long Have You Been Using the
"Have You Heard About Benefits" Brochure?
State
Using
1-6 Months
Using
7-12 Months
Using More
Than a Year
Not Using the
Brochure
Arkansas
X
 
 
 
Delaware
 
X
 
 
Georgia
 
 
X
 
Kentucky
 
 
X
 
Maryland
 
 
X
 
Mississippi
 
 
X
 
Missouri
 
 
X
 
North Carolina
 
 
 
Did not replicate (1)
South Carolina
 
X
 
 
Tennessee    
X
 
Virginia    
X
 
West Virginia
X
     
Total
2
2
7
1
Note: 1) North Carolina did not replicate for statewide use beyond initial supply provided during the development phase.

TABLE 11
How Long Have You Been Using the
"Have You Heard About Benefits" Video?
State
Using
1-6 Months
Using
7-12 Months
Using More
Than a Year
Not Using the
Brochure
Arkansas
 
 
 
X
Delaware
X
 
 
 
Georgia
 
 
 
X
Kentucky
 
 
 
X
Maryland
 
 
X
 
Mississippi
 
 
 
X
Missouri
 
 
 
X
North Carolina
 
 
 
X
South Carolina
 
X
 
 
Tennessee    
 
X
Virginia    
 
X
West Virginia
 
   
X
Total
1
1
1
9

TABLE 12
Are the "Have You Heard About Benefits" Brochure
and Video Available Statewide?
State
Brochure
Video
Yes
No
Yes
No
Arkansas
X
 
 
X
Delaware
X
 
X
 
Georgia
X
 
 
X
Kentucky
X
 
 
X
Maryland
X
 
X
 
Mississippi
X
 
 
X
Missouri
X
 
 
X
North Carolina
 
Did not
replicate (1)
 
X
South Carolina
X
 
X
 
Tennessee
X
 
 
X
Virginia
X
 
 
X
West Virginia
X
   
X
Total
11
1
3
9
Note: 1) North Carolina did not replicate for statewide use beyond initial supply provided during the development phase.

TABLE 13
Has Your State Been Able to Print a Sufficient Number of the
"Have You Heard About Benefits" Brochures?
State
Yes
No
Arkansas
X
 
Delaware
X
 
Georgia  
X
Kentucky
X
 
Maryland
X
 
Mississippi
X
 
Missouri
X
 
North Carolina
Did not
replicate (1)
 
South Carolina
X
 
Tennessee
X
 
Virginia
X
 
West Virginia
X
 
Total
11
1
Note: 1) North Carolina did not replicate for statewide use beyond initial supply provided during the development phase.

TABLE 14
Have You Updated the "Have You Heard About Benefits"
Brochure for Continued Use?
State
Yes
No
Arkansas
 
X
Delaware
 
X (1)
Georgia
X
 
Kentucky
X
 
Maryland
 
X
Mississippi
X
 
Missouri
X
 
North Carolina
 
Did not replicate (2)
South Carolina
X
 
Tennessee
 
X (3)
Virginia
X
 
West Virginia
 
X (3)
Total
6
6
Notes: 1) Delaware translated the brochure into Spanish. 2) North Carolina did not replicate for statewide use beyond initial supply provided during the development phase. 3) Tennessee and West Virginia reported that they will be updating the brochure.

Please note locations/events where the brochure has been distributed.

TABLE 15
Does Your State Have a Sufficient Number of the
"Have You Heard About Benefits" Videos?
State
Yes
No
Arkansas
Not using the video
Not using the video
Delaware
X
 
Georgia
Not using the video
Not using the video
Kentucky
Not using the video
Not using the video
Maryland
X
 
Mississippi
Not using the video
Not using the video
Missouri
Not using the video
Not using the video
North Carolina
Not using the video
Not using the video
South Carolina
X
 
Tennessee
Not using the video
Not using the video
Virginia
Not using the video
Not using the video
West Virginia
Not using the video
Not using the video

Where has the "Have You Heard About Benefits" video been shown?

How have caseworkers reacted to the "Have You Heard About Benefits" brochure and video?

How have families reacted to the "Have You Heard About Benefits" brochure and video?

TABLE 16
Please Rate the Overall Usefulness of the
"Have You Heard About Benefits" Brochure and Video
Item
Not Useful
Somewhat Useful
Very Useful
Brochure  
1
10
Video  
1
2
Note: Eight states did not rate the usefulness of the video.

TABLE 17
How Long Have You Been Using the
"Facts for Employers" Brochure?
State
Using
1-6 Months
Using
7-12 Months
Using More
Than a Year
Not Using the
Brochure
Arkansas
X
 
 
 
Delaware
 
X
 
 
Georgia
 
 
X
 
Kentucky
 
 
X
 
Maryland
 
 
X
 
Mississippi
 
 
X
 
Missouri
X
 
 
 
North Carolina
 
 
X
 
South Carolina
 
 
 
Did not replicate (1)
Tennessee    
 
Did not replicate
Virginia    
 
Did not replicate
West Virginia
X
     
Total
3
1
5
3
Note: 1) The South Carolina Department of Social Services did not replicate the "Facts for Employers" brochure for use statewide. However, the Southern Institute provided technical assistance to the South Carolina Chamber of Commerce to replicate the brochure for use with its members.

TABLE 18
How Long Have You Been Using the
"Information for Employers" Video?
State
Using
1-6 Months
Using
7-12 Months
Using More
Than a Year
Not Using the
Brochure
Arkansas
 
 
 
X
Delaware
 
 
 
X
Georgia
 
 
 
X
Kentucky
 
 
 
X
Maryland
 
 
X
 
Mississippi
 
 
 
X
Missouri
 
 
 
X
North Carolina
 
 
 
X
South Carolina
 
 
 
X
Tennessee    
 
X
Virginia    
 
X
West Virginia
 
   
X
Total
0
0
1
11

TABLE 19
Are the "Facts for Employers" Brochure and
the "Information for Employers" Video Available Statewide?
State
Brochure
Video
Yes
No
Yes
No
Arkansas
X
 
 
X
Delaware
X
 
 
X
Georgia
X
 
 
X
Kentucky
X
 
 
X
Maryland
X
 
X
 
Mississippi
X
 
 
X
Missouri
X
 
 
X
North Carolina
X
 
 
X
South Carolina
 
Did not
replicate (1)
 
X
Tennessee
 
Did not
replicate
 
X
Virginia
 
Did not
replicate
 
X
West Virginia
X
   
X
Total
9
3
1
11
Note: 1) The South Carolina Department of Social Services did not replicate the "Facts for Employers" brochure for use statewide. However, the Southern Institute provided technical assistance to the South Carolina Chamber of Commerce to replicate the brochure for use with its members.

TABLE 20
Has Your State Been Able to Print a Sufficient Number of the
"Facts for Employers" Brochures?
State
Yes
No
Arkansas
X
 
Delaware
X
 
Georgia  
X
Kentucky
X
 
Maryland
X
 
Mississippi
X
 
Missouri
X
 
North Carolina
X
 
South Carolina
 
Did not
replicate (1)
Tennessee
 
Did not
replicate
Virginia
 
Did not
replicate
West Virginia
X
 
Total
8
4
Note: 1) The South Carolina Department of Social Services did not replicate the "Facts for Employers" brochure for use statewide. However, the Southern Institute provided technical assistance to the South Carolina Chamber of Commerce to replicate the brochure for use with its members.

TABLE 21
Have You Updated the "Facts for Employers"
Brochure for Continued Use?
State
Yes
No
Arkansas
 
X
Delaware
 
X
Georgia
X
 
Kentucky
X
 
Maryland
 
X
Mississippi
X
 
Missouri
 
X (1)
North Carolina
 
X (1)
South Carolina
 
Did not
replicate (2)
Tennessee
 
Did not
replicate
Virginia
 
Did not
replicate
West Virginia
 
X (1)
Total
3
9
Notes: 1) Missouri, North Carolina and West Virginia reported that they will be updating the brochure. 2) The South Carolina Department of Social Services did not replicate the "Facts for Employers" brochure for use statewide. However, the Southern Institute provided technical assistance to the South Carolina Chamber of Commerce to replicate the brochure for use with its members.

How have you used the "Facts for Employers" brochure?

TABLE 22
Does Your State Have a Sufficient Number of the
"Information for Employers" Videos?
State
Yes
No
Arkansas
Not using the video
Not using the video
Delaware
Not using the video
Not using the video
Georgia
Not using the video
Not using the video
Kentucky
Not using the video
Not using the video
Maryland
X
 
Mississippi
Not using the video
Not using the video
Missouri
Not using the video
Not using the video
North Carolina
Not using the video
Not using the video
South Carolina
Not using the video
Not using the video
Tennessee
Not using the video
Not using the video
Virginia
Not using the video
Not using the video
West Virginia
Not using the video
Not using the video

Where has the video been shown?

What feedback have you received from agency staff on the use of the brochure and video?

What feedback do agency staff get from employers on the brochure and video?

TABLE 23
Please Rate the Overall Usefulness of the "Facts for Employers"
Brochure and the "Information for Employers" Video
Item
Not Useful
Somewhat Useful
Very Useful
Brochure  
3
6
Video
1
1
1
Note: Three states did not replicate the "Facts for Employers" brochure. Nine states did not rate the usefulness of the video.

TABLE 24
Do You Use the Training Video to Train Your Local Eligibility Staff
on the Use of the Three Brochures?
State
Yes
No
Arkansas  
X
Delaware  
X
Georgia  
X
Kentucky
No response
No response
Maryland
X
 
Mississippi  
X
Missouri  
X
North Carolina  
X
South Carolina
X
 
Tennessee  
X
Virginia  
X
West Virginia  
X
Total
2
9

Reasons given by states for not using the training video.

TABLE 25
Please Rate the Overall Usefulness of the Training Video
Item
Not Useful
Somewhat Useful
Very Useful
Video
 
 
2
Note: Ten states did not rate the usefulness of the video.

Please provide your general comments on the video.